State of Play · Live

Goals Dashboard

Target horizon: EOY 2026 · Reporting period: Jan 1 – Mar 31, 2026
246
Days to EOY

Callback to our Master Plan

The inputs and outputs tracked in this scorecard are designed to track our progress toward the goals outlined in our 2026 Marketing Master Plan.

Solution 01
More Leads, Easier Sold at Trade Shows.
Solution 02
New, Scalable, Repeatable source of deal flow.
Solution 03
Owned assets and reputation that last for years to come.
2026 Marketing Master Plan recap — Current Status, Problem, Solution Open Plan

Headlines

Qualified Brand Meetings
3 set · $5.9M combined
Calyan Wax ($1.7M) · Vermont Meats ($2.8M) · Big Tree Farms ($1.4M)
RIVRHUB Report Launch
0 → 152 subs
Most subs VP-level or above · >40% from "Sniper Sheet"
Josh's LinkedIn Growth
981 → 1,586
+605 followers (63.8%) · 10,397 impressions (↑403%)

Intangibles

01
v1.0 · refining
Pre/Post-Show Follow-Up Routines
Basic messaging cadence built to elicit pre-show interest and engage qualified post-show prospects who didn’t book on the floor. v2.0 refinement coming in May.
Pre-show LinkedIn cadence example Additional pre-show conversations
02
live
RivrHub Notion Migration
Kung Pow PM and content calendars unified into RivrHub’s Notion. One source of truth across both teams — drafts, reviews, calendar, and the auto-handoff that routes content to Walt on a 3-day SLA.
03
shipped
Flyers, Social Posts, Design Refinement
Trade show flyers redesigned, company-page posts refreshed, RivrHub Report visual identity built, plus new blog page templates rolled out.
New blog page templates
04
wrapped
Design Sprint with Gabby
Coordinated Gabby, Nicole, Vita, and Josh on the dedicated two-week creative sprint. Marketing assets that demonstrate our design capability.
Design sprint output Multiple design sprint assets
05
edit round 2
Van Holten’s Case Study
Coordinated the shoot, edits, and final deliverables. Long-cut round-2 edits underway, tracking to deliver by May 8. Asset suite (webpage, 1-pager, short cut, clips) builds off it.
Van Holten’s case study video screengrab

Goal Scorecard

Content Inputs · Q1 Actual → Q2 Targets

LinkedIn Personal Posts
18
Q1 actual
→
60
Q2 goal
3.3× lift
LinkedIn Company Posts
9
Q1 actual
→
20
Q2 goal
2.2× lift
RivrHub Report · LinkedIn
1
Q1 actual
→
4
Q2 goal
4× lift
RivrHub Report · Newsletter
2
Q1 actual
→
3
Q2 goal
1.5× lift
Q1 target was 3 — fell 1 short.
Blogs Published
5
Q1 actual
→
45
Q2 goal
9× lift
Web Assets Published
0
Q1 actual
→
2
Q2 goal
New this Q
Downloadable guide / checklist + Van Holten’s case study.

Momentum & Pipeline

LinkedIn — Josh's Personal

Followers · 1,586+63.8%
Impressions · 10,397 (all-time high)+403%
Social engagements · 168+409%
Follower growth · Q1 2026
Josh's LinkedIn follower growth chart Jan 1 to Mar 31 2026
Topics resonating
1 Staffing, training, employees & teams
↗
2 Trade show promos
↗ ↗
3 Amazon news (negative bend)
↗
Top post performance · 3,969 impressions
Top performing LinkedIn post engagement metrics

LinkedIn — Company Page

New followers · +39 (10% growth)+143%
Reactions · 50+117%
Impressions · 2,764+77.5%
Period vs. previous
Follower growth rate10%
Reactions delta+117%
Impressions delta+77.5%

Pipeline & Assets

Calyan Wax · meeting set$1.7M
Vermont Meats · meeting set$2.8M
Big Tree Farms · meeting set$1.4M
Positive replies (other good-fit brands) 50 Positive replies tracker
New webpages added7 15 total
RivrHub Report LinkedIn Subscribers152 / 500
Branded traffic — avg month72 / 150 (Q2)
Branded traffic — peak month97 / 200 (Q2)

What’s Next · Q2 Activation Roadmap

May 8
Van Holten’s — Long Cut Delivered Round-2 edits finalized. Anchor for the rest of the asset suite.
Hard deadline
May (ongoing)
Trade Show Nurtures v2.0 Refine the v1.0 cadence, segment by show, re-activate the full Q1 trade show contact base. Push response rates above v1.0 baseline.
May refinement
May (every 2 wks)
Newsletter Cadence Doubles Newsletter moves from monthly to every two weeks. Steady drumbeat behind LinkedIn nurture; tied to the growing RivrHub Report list.
Biweekly · live in May
Mid-late May
Van Holten’s Asset Suite Webpage, one-pager, short cut, social clips. Built off the long cut and rolled out across LinkedIn + the new case-study page.
5 deliverables
May 31
Blog Volume — 15 in May Mix of Amazon SEO clusters and topical/news pieces. Publish broadly and see what readers nibble on; compound the SEO base.
15 blogs
May → June
Press Placements Pitch and land the first press placements. Syndicate wins back to social to demonstrate authority — also bumps the organic traffic goal up a notch.
First placements
June 30
Blog Volume — 30 in June Double May’s volume. Heavy publishing month; full SEO compounding with website updates landing.
30 blogs